American and Australia has got it right, why is the UK so far behind?…
In both of these countries the Real estate market is so far advanced compared to the way the UK work. the UK has a very date, 1980’s approach with many agents still marketing the same way they did in the 80’s and 90’s. which was fine then. times have changed, the market has changed and the service clients deserve is of a far higher standard than previously offer… So here we will cover some of the parts that make up our marketing package. This marketing strategy has been created over a number of years marketing property and a lot of ‘trial and error’ but we can safely say it is tried, tested and proven to deliver a premium price for our clients.
It all starts with your “Personal Agent”. Traditionally, with UK agents, there will be a “valuer” or “lister” who will come and meet you, they will then place the property on the market which is then marketed with the company, the “Negotiators” or “admin” will then deal with incoming enquiries and booking appointments, conducting them appointments and negotiating the offers. Then there will be a “sales progressor” or “after sales team” to deal with the sale through to completion all overseen by an office manager.
The problem here is, you will explain your situation and come up with a plan with the first person you meet, this isn’t always translated through to the other staff meaning you could find yourself being passed from pillar to post and explaining your situation time and time again. Traditionally Estate Agents work Saturday and as a result have a weekday off to make up for working Saturdays, so this can be a logistical nightmare!
At Nest in Essex we focus on working with the best quality of agents, that agent will meet you at on the first meeting and will be your sole point of contact throughout the entire transaction. The agent is supported by a viewing specialist and a sales progressor however like a conductor to an Orchestra, it is the agent who will liaise with these while ensuring your sole point of contact is consistent.
The benefits of this, is accountability. Your agent will know what to do, when to do it and what is happening at all times. making sure you are kept up to date with all the progress throughout the transaction.